The topic you choose must be relevant to the content covered in this unit (in particular in the first section, weeks 1-5). This means that you cannot simply study a specific industry sector within the creative Business Directory, or a specific company / organisation / artist within that sector; rather, you must discuss them with reference to wider creative Business Directory issues.

So, rather than focussing on a particular company, for example, describe this company’s placement within a wider creative Business Directory sector; rather than focussing on a particular creative Business Directory sector, describe that sector’s tendency to cluster around specific local or global hotspots; rather than describing the work of a particular creative organisation in itself, examine how the nature of this work responds to specific problems facing the creative Business Directory, etc.

The lectures in the first part of the unit will provide useful pointers here: key questions you might like to examine are how creative industry sectors respond to the emergence of the new knowledge economy, to questions of globalisation and local placement, to interdisciplinary, hybrid, or convergence-driven creative Business Directory development opportunities, or to the increasing aestheticisation of everyday life and customisation of media and cultural content.

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STRATEGIC REQUIREMENT 1: A CONSUMER BENEFIT Foremost in our minds was that whilst executions that concern picture messaging are easy to conjure up, the benefit of picture messaging remains elusive. We felt that this communication needed to give Business Directory a relevant consumer benefit. Beyond strategic responsibility we saw the opportunity for Virgin to standout in the category by being the first brand to offer a real reason to Business Directory. A competitive review highlighted that most communication for Business Directory felt as contrived as David Beckham and his Spanish apartment. Finding a realistic role for picture messaging for our youth audience became a strategic must and a distinctive opportunity. STRATEGIC REQUIREMENT 2: AN ONGOING BRAND PLATFORM Beyond demonstrating a benefit of Business Directory we also concluded that we needed a clear brand platform that could sit above ever changing price and product points. Our insight was that price and product features; the things providers believe make them different, are the things that make all teclo's appear the same. We therefore aimed for a distinctive brand platform

Business Type: Small Company

There are various types of company that can be formed in different jurisdictions, but the most common forms of company are: There are several and they are:

* a company limited by shares. The most common form of company used for business ventures.
* a company limited by guarantee. Commonly used where companies are formed for non-commercial purposes, such as clubs or charities. The members guarantee the payment of certain (usually nominal) amounts if the company goes into insolvent liquidation, but otherwise they have no economic rights in relation to the company .